According to Chinese media, most “facekini women” are retired middle-aged Qingdaonese who swim regularly in the ocean. “[I wear this because] I fear getting tanned,” said Wang Xiuzhi (王秀芝), a “facekini woman” on Qingdao’s No. 1 Bathing Beach, as reported by Xinhua. “I come here to swim often and [the mask] does work,” Wang added. White skin is considered a sign of beauty in China.
(via Who Killed Bambi)