For months and years, experts have been puzzling over exactly what "Magic Leap" is. The makers keep a low profile and only give hints. un a video was released and in it science fiction fans meet two good old friends: R2-D2 and C-3PO. This is no coincidence either, as this clip was not published directly by Magic Leap, but by ILMxLAB, Lucasfilm's immersive entertainment division. The whole thing is officially called an "experiment", but it shouldn't stay that way, the cooperation should be expanded and later also have a commercially available product as a result. Loud Wired Magic Leap and Lucasfilm want to develop "Star Wars-related content". The demo here looks useful...
Lucasfilm and ILM have worked with partners before, especially technical ones. Similarly, Magic Leap has worked closely with New Zealand effects house Weta for years. But this collaboration isn't just two companies working together: it's two groups of mad geniuses working together to take Star Wars off of the screen and onto the street.
To do that, they'll be creating what Abovitz calls a “semi-secret” joint lab, based at ILM's headquarters in San Francisco's Presidio, that will house researchers and programmers from both companies, and even members of Lucasfilm's Story Group.