The new «Machine Head» album «Bloodstone & Diamonds» will be released on November 7th, the boys will then present their first single «Now We Die». Originally, Robb Flynn and his crew wanted to take their time with the release of the song. But then «Now We Die», like the album version of «Killers & Kings», unplanned appeared on the internet and «Machine Head» made a virtue out of necessity, as Flynn wrote on his blog «The General Journals: Diary Of A Frontman... And Other Ramblings" explained:
Yes, my friends, "Now We Die," the first track and lead single from "Bloodstone & Diamonds," has officially leaked, three weeks ahead of its scheduled October 10th release. Surprisingly, he leaked an iTunes UK pre-order page because "someone" made a mistake (now getting the fuck fired!) and wrote, "Pre-order Machine Head's new album and get TWO songs free." Yes, exactly, the official album version of "Killers & Kings" has also leaked. Un-fucking-tangible. We are MAD! Anyway, there's no point in fighting it. The internet is light speed these days, and you know, actually, that's good. So we and our label have decided to join the UK iTunes site and offer the two songs as a free gift if you pre-order the album on any of the iTunes sites around the world. We have also decided to upload «Now We Die» to our YouTube channel for anyone who wants to listen to the song for free without pre-ordering.