Zum Jahrestag des Pussy Riots Punk Prayer in der Christ-Erlöser-Kathedrale in Moskau, was wie wir alle Wissen zur Verhaftung der feministischen Punk-Aktivistinnen führte, schickt ein Berliner Unterwäsche Label eins seiner Models mit Balaclava (Sturmhaube) in Moskau halbnackt bei –15°C auf die Strasse. Ich bin mir nicht sicher, ob dies tatsächlich wirklich alles zusammen passt, dennoch ist diese Protest Werbeform durchaus interessant:
While it legitimately promotes the freepussyriot.org fundraising site to help the women, it is also promoting a product using a woman’s sexuality as the bait: „On the first anniversary of the Pussy Riot concert in the Cathedral of Christ the Savior, the Berlin based Lingerie label blush supports the free pussy riot movement with a sexy protest march through icy Moscow (-15° C). Support Freepussyriot.org!“
This is no Femen action, in which women’s bodies become weapons of protest. It is a commercial for sexy underwear that pays for its appropriation of a radical feminist cause by directing people to that cause. Is this irony?
(via osocio)