Die meisten von uns haben ein Bild von unserem Ideal, das in unseren Köpfen zementiert ist, ein Bild, das wir klar in unseren Köpfen sehen, aber nicht richtig darstellen oder beschreiben können, so dass andere auch wahrnehmen können, wie wir in Wirklichkeit gerne aussehen würden. Der Fotograf Scott Chasserot kam auf eine ziemlich clevere Idee, wie er Menschen aufgrund ihrer Gehirnwellen für seine idealisierte Portraitserie «Original Ideal» festhalten kann.
Chasserot took simple and unadorned head shots of his volunteers, then by using an editing software, he made dozens of altered versions based on the “scientifically established canons of beauty.”
By presenting the edited photos to the volunteers while they wore EEG headsets, Chasserot was able to analyze their brain waves and identify which version they preferred the most based on positive neural reactions. The preferred photo was then labeled as their “ideal” appearance.
«What do we find instinctively beautiful in the human face and how does this translate to self-image? What assumptions would we make about another person if we could see their ideal self-image? Original Ideal combines portrait photography and neuroscience to isolate the subjects’ ideal self image, a cerebrally sincere preference obtained by circumventing conscious thought.»