Was in the 70s „Pif Gadget“ eine beliebte französische Jugendzeitschrift. She left the Communist Youth Magazine „The young patriot“ produced and was the first magazine, which came with a gimmick. „Pif Gadget“ erreichte Auflagen in Millionenhöhe – viermal so hoch wie das Konkurrenzblatt „Le Journal de Mickey“. Your success is attributable to the journal but also the comic stories penned by renowned authors as Goscinny, Gotlib, Lie, Uderzo, Mordillo, Tabary and Hugo Pratt. There was an internal editorial rings art and commerce, what was surprising in view of the communist sentiments of the publisher.

Die deutsche Version „Yps“ erschien als westdeutsche Kinderzeitschrift ab 1975 and also reached millions of copies. Some gimmicks, wie die berühmten Urzeitkrebse, in Germany have cult status today. The documentation shows, as modern and innovative „Pif Gadget“ at that time was. Auf dem Höhepunkt seines Erfolgs passte das Magazin perfekt in seine Zeit: In den frühen 70ern spiegelte das Gimmick den damaligen Plastikboom wider, während man gegen Ende desselben Jahrzehnts versuchte, to raise the environmental awareness of young readers. In the 80s showed „Pif Gadget“ First signs of aging. Two years after the end of the USSR, the issue was set. The children's magazine disappeared from the market for years. „Yps“ returned to Germany but in October 2012 als Magazin für Erwachsene an den Kiosk zurück – with prehistoric crabs as a side dish.

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Yps - a communist invention?