The huge Furniture Outlet „Megamax“ in Japan the attention wanted to draw attention to the growing homelessness in the country on the basis of the meeting participants are there this year G7 summit. Therefore, there was to admire a very special collection and of course face the sample in the Outlet. the „Homeless Bed Collection 2016“ Ogilvy & Mather is in the form of a small exhibition very uncomfortable and not very fragrant beds of asphalt and stone, which were also studded with garbage and rats. belong to the collection „The Car Park“, „The Pavement“, „The Under Path“ and „The Station Bench“.
The campaign aims to raise awareness of social issues in Japan and highlights the growing number of homeless people year on year. In addition, support is always hard to come by as homelessness is seen as a personal failure and ultimately the fate that one brings upon oneself.