Once Christmas is over and Santa Claus has gone back to the North Pole, Coca-Cola needs to come up with something else, how to reach the people and therefore also return 2013 the cuddly polar bears back. The new campaign presents Coca-Cola's popular friends, as they have never been shown before. The short film was filmed by renowned director Ridley Scott and produced and provides an insight into the family life of the celebrated icons, previously only acted dumb in the commercials of the soft drink manufacturer. In addition to the spot there is also a seven-minute trailer to see the polar bears - as a announcement of a Coke-3D feature film, of the year 2014 will hit theaters.
On Coca-Cola Home-Page präsentiert Coca-Cola mit „The Polar Bear“, an animated and over seven-minute film with the adventures of a playful and happy polar bear family in the Arctic. The focus is on the Children the polar bear family, the first disappoint the strict expectations of their parents, but in the end teach them a valuable lesson about life. While Father Bear in front of the other polar bears must make a speech, looking for new opportunities his children, to have fun. To the surprising star here is the youngest daughter of the family, related to a group dance with the scorned by the polar bears and birds enters at the end moved her whole family to dance. The intent of Coca-Cola, it is, to raise awareness for the family. The Polar bears have been 1922 Part of the Coca-Cola marketing, thus having always associated with the brand. This winter, it will be their task, Families around the world to inspire. The short film serves a clear purpose: To celebrate family moments and show the importance, much time to spend with family. The Polar Bears - Discover what it means to be a family!
On the homepage you can also join the best winter-competition from Coca-Cola and win great prizes, the grand prize is an unforgettable holiday week in Finland with direct flights from Zurich to Kittila, 7 Nights in their own, romantic log cabin, including. Snowshoes and sauna and a half-day dogsled tour. The win-codes this can be found under the caps of PET bottles and glass bottles to the labels of Coca-Cola, Coke light and Coke Zero. For more details see also under the following Links:
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