In Seoul the next Renner is hydro chrome color. The Project Monsoon would like to make the gray especially in dreary weather roads more colorful. The smart color affects initially invisible, because only in contact with water is the color - and thus also the elaborate fictional patterns - to the fore. Great idea to beautify the city! The first graffiti artists are likely to already rubbing their hands.
Seoul, South Korea, is a vibrant and colorful city. But, during the annual 3 week monsoon season, Seoul’s energy and color disappear under the dark cloud and people staying indoors. With the help from Pantone we wanted to change that.