In Matija Erceg product design falls a bit different: A fan with the finest salami leaves, a lighter in the body of a spring roll or an iPod in cheese optics. So is then out of sheer ideas eventually the series Serious Design emerged. Here the artist from Vancouver who routinely create new commodities, Sun e.g.. the meatballs Alarm Clock. But do not Fear. That's everything, of course, only digital gadgets. No ham and no Baguette is come to harm.