In Matija Erceg product design falls a bit different: A fan with the finest salami leaves, a lighter body in a spring roll or an iPod in cheese optics. So is then out of sheer ideas eventually the series Serious Design emerged. Here, the artist from Vancouver who routinely creates new commodities, Sun e.g.. the meatballs Alarm Clock. But do not Fear. They are all here, of course, only digital gadgetry. No ham and no Baguette is come to harm.