I like it!

Volvo has developed for the protection of cyclists a reflective spray. There are still only under the spray in London or on the net volvolifepaint.com. However, an extension of this totally meaningful project shall follow in.

Each year, an average of about. 19.000 Cyclists involved in accidents in the UK - an extremely high number. In order to increase safety on the roads, did the Swedish carmaker Volvo with creative agencies Grey London and Albedo100 together. The result was the so-called. “LifePaint“, Spray a water-based, which can not be seen during daylight hours. Only in darkness and direct light it reacts like the material 3M and throws the incident light directly back. Since the spray after about 10 Days from the surface automatically detaches or. washed, it can be easily on wheels, Helme, Shoes, Spray clothes or even dog leashes.

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VOLVO LIFEPAINT