Soulless like the name of the band is the concept behind it: 92 Japanese girls in short skirts and skimpy tops, singing pop songs. Individuality was yesterday - at least in Japan. No one is the star, because the band is the star. Every evening the girls split up into four teams in order to be able to perform in as many places. As you can guess, the target group of the test tube band is middle-aged men. In 2011, AKB48 topped the Japanese charts five times, earning $ 215 million.
Musical commerce pushed to the top: 92-member girls band AKB48
Yasushi Akimoto came up with the idea of casting a huge band that can work through all the appointments in parallel. The 55-year-old is not only the inventor and producer of the girl band, but also writes the often ambiguous lyrics. Akimoto sees one of the reasons for the gigantic success of his project in the roughness of his girl troupe. «AKB48 is unfinished. Other producers train their band to perfection before letting them on stage. AKB48 are diamonds in the rough, though, and fans can watch their progress. That's the difference," he said in an interview with the Wall Street Journal. Fans can give feedback to their favorite girl, saying if her hair is better short or long, or if her dance performance has improved. So the fans are part of the production team, according to Akimoto.
Meanwhile, the clever businessman launched two offshoot bands: SKE48 and NMB48 also landed at the top of the charts. These bands, which are based in Nagoya and Osaka, each have more than 50 members. AKB48 themed cafes and shops already exist in Singapore, Hong Kong and Shanghai. Test tube bands with tens of members are also planned in Taiwan, Thailand, Vietnam and China. A transfer of the concept to the USA is also possible for Akimoto. “A lot of people in America say that AKB48 would never work there. They think that only things that they already know will be successful, »said the music manager. "But America is also the country that said Elvis Presley's hip movement was bad." Well, Mr. Bohlen must have missed a lucrative trend... 
Musical commerce pushed to the top: 92-member girls band AKB48
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