Less than a month before his death Motörhead frontman and bassist Lemmy Kilmister turned nor a commercial for the Finnish dairy company Valio. After Lemmy on 28. December of us went, the company has the milk commercials now published as a tribute to the musician. in the Video Lemmy occurs at night from a gas station and clarifies: „I do not drink milk and I will also never do, you asshole!“ The clip is a dig at a similar roller of the Finnish dairy-Food Council from the nineties. On Valio-Homepage ie it over the rotation of the spot and its publication as a tribute to Lemmy: „Of course Lemmy did a fantastic job, he was just being himself – and we just marveled. That was our magical moment with a true king of rock and roll and we are incredibly proud and happy, to be able to share it now with the world – in homage to the only true Lemmy. Lemmy, Thank you so much.“