Women show do not like emotions, not because they are embarrassed, but because after a Heul-Attack the whole makeup is smeared. Therefore invited L'Oréal and McCann Mexico 100 Women for the most „Waterproof Experience“ the cinema a. The women were previously not a professional make-up and also the waterproof mascara from L'Oréal was used. So they were well prepared, by Leo, Kate and iceberg watching on the big screen…

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L´Oréal The Waterproof Experience, by McCann Mexico