Guinness Halloween Shadows

The Irish beer brand Guinness is not having an easy time gaining a foothold in Romania. This is due to the exceptional and unique taste that comes from tapping with carbon dioxide and nitrogen. In order to convince Romanians of the taste experience, a bar owner was looking for a cost-effective advertising idea for Halloween. With the help of Tempo Advertising These coasters were developed from Bucharest and fit like a glove. Because the dark color of the Guinness was made for scary shadow monsters. This attracted attention and people at the bar increasingly ordered Irish beer because everyone was keen on the coasters, which of course they could take home with them.

In Romania, Guinness is a niche brand, because of its special taste. The client wanted something to drive sales in pubs for the Halloween night. The challenge was to do something special with a very low budget.

Guinness Halloween Shadows
(via adsoftheworld)


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