The Irish beer brand Guinness has a hard time in Romania, foothold. This is due to the exceptional and unique taste, coming through the cones with carbon dioxide and nitrogen into existence. To convince the Romanians of the taste experience, was looking for a bar owner for an inexpensive promotional idea for Halloween. With the help of Tempo Advertising Bucharest these coasters were developed, like the fist fit on the eye. For the dark color of Guinness was made for creepy Ghostfreak. This caused attention and at the bar, the Irish beer was propagated ordered, because everyone was keen on the coasters, you could of course take home.
In Romania, Guinness is a niche brand, Because of its special taste. The client wanted something to drive sales in pubs for the Halloween night. The challenge was to do something special with a very low budget.