On the anniversary of the Pussy Riots Punk Prayer in the Cathedral of Christ the Savior in Moscow, which we all know led to the arrest of the feminist punk activists, a Berlin underwear label sends one of its models with a balaclava in Moscow half-naked at -15 ° C on the street. I'm not sure whether this really all fits together, but this form of protest advertising is quite interesting:
While it legitimately promotes the freepussyriot.org fundraising site to help the women, it is also promoting a product using a woman's sexuality as the bait: "On the first anniversary of the Pussy Riot concert in the Cathedral of Christ the Savior, the Berlin based Lingerie label blush supports the free pussy riot movement with a sexy protest march through icy Moscow (-15 ° C). Support Freepussyriot.org! "
This is no Femen action, in which women's bodies become weapons of protest. It is a commercial for sexy underwear that pays for its appropriation of a radical feminist cause by directing people to that cause. Is this irony?
(via social)