The Ukrainian advertising agency developed this MEX clever packaging design for bread. Normally, the eating of of a lot of bread does not lead to a six-packs, but in this bread the fitness DC is included, because the package contains a coupon for a local gym. The campaign was a great success. The bakery sold 2996 Packages in the first month and 658 People used the voucher for a trial unit, from which 217 have chosen membership…

Fitness bread packaging