I was recently invited to Google+ and have been testing extensively ever since. My first impression is good, very good in fact! A lot of things are just right now, but others still need fine-tuning. Google is doing exactly the right thing and is finally doing away with all the isolated solutions. What Google's latest flagship has already managed to do is show me what's going wrong at Facebook: the timeline is cluttered with fan pages, page views are slow and often full of incomprehensible errors and the privacy settings are simply a farce. Google+ makes everything better: the timeline seems “clearer” (even though there’s a lot going on), defining who should see what is child’s play, and everything loads quickly, reliably (although still in beta) and error-free. Logically, things can change, but let's assume the best for now.
I think Google Plus will change the world just as it did years ago Google Search. The principle of the circle is quite difficult to understand at the beginning. On the one hand, it determines the people to whom you want to send something and, on the other hand, if these people have not included you in their circle, they will only see my messages via the incoming stream. The fact that you can also integrate friends into a circle by means of e-mail addresses will help to manage people who are not social media enthusiasts in Plus. Imagine, for example, a family circle in which 80% of the members are not with Plus, but thanks to the e-mail integration they still receive status messages, pictures and location reports.
Google tries to integrate normal behavior patterns into Plus. The best example is Hangout. It's not a video calling, it's a hangout. The technology should disappear, the function is given priority. If you look at how the youth are on the phone, then you can well imagine that they just hang out together in the hangout in the evening.
Google+ doesn't seem as cluttered as Zuckerberg's baby. And since Google already covers all online activities with its own web services, you are not forced to pack everything into the social network. Facebook however, social network, e-mail replacement, RSS reader and World Wide Web must be in one. Google integrates and links the existing products in Google Plus. The Google search has a +1 button with which you can remember websites, Google Latitude updates itself via check-ins in Plus, the geodata come from Google Places, the images are saved in Picasa. If I am on Google Search, I can see in red in the upper right corner when I have a new message in Google Plus. Everything is linked together. Google's approach actually feels like a digital place where you can meet (web) friends. Like that. Or rather: +1
While we're at it: Here my Google+ profile. I would be happy to be accepted into your circles.