The Hamburger beverage company sets an example against xenophobia and to promote tolerance: „Outside they are different. Inside all the same. What should apply to people around the world, is already establishing for Cola“, called it on the website. With every bottle sold is here „Kiron„, an online university for Refugees, supports. Founded ALI COLA Aydin umutlu. How the Internet can be seen, itself had the hamburger on the statements Thilo Sarrazin with the publication of „Germany abolishes itself“ so annoyed - people with an immigrant background are less intelligent and difficult to integrate - that umutlu with the establishment of „ALI COLA“ wanted to make a stand against xenophobia. The company therefore saw itself from the outset as a company with a socio-political message.