Anyone who has been in Times Square in New York City, knows the big billboards, lining the streets. In particular, the Coca-Cola advertising space shines for almost 100 Years and had not changed much in recent years. Since August of this year, an approximately 21 × rises 13 meters wide, new installation, jointly organized by Coca-Cola and Radius Displays was developed and completely new standards in outdoor-Advertising sets. the 1760 LEDs are fully switched automatically and produce a three-dimensional Video-choreography, which is matched with the content being played on the screens. various creations of the brands of the company are content played on the Billboard, which have been specially designed for and intended to entertain the audience. The content is appropriately recorded in the daytime, so visitors 7×24 get fancy an ice-cold Coke.
Coca-Cola garnered just two Guinness World Records for the installation of a. On the one hand for the „The largest 3D robotic billboard“, the other for „The first 3D robotic billboard "“ the world.